We recognize that creative enterprises are inherently risky, and are not afraid to confront unknowns. We accept the possibility of failure and use it as an important learning opportunity.

We are students of our craft, our industry, and ourselves. We remain humble and recognize what we don’t know. We continuously challenge assumptions, improve, and probe for better solutions.

We are uncompromising about the standard and empathetic about how difficult it is to meet it. We hold ourselves, and each other accountable for delivering our best work. We provide honest feedback, directly and kindly.

We win as a team elevating, challenging, and supporting each other. We invest in the growth of team members. We welcome diverse points of view and seek to learn from one another.